Category "Customer Satisfaction"

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Customer Data – Now What??

The last two posts got us on the road to ‘understanding customers better’. By the time we’ve gathered information on our customers’ perceptions of how well we met their expectations, we could be lost in the weeds. ISO 10004 has […]

I Can’t Get No…Customer Satisfaction!!!

Last Post until January 8th, 2020!! ISO 10004 has some ideas for us on how go about getting a handle on this elusive number. First, there’s a ‘concept’ diagram – a great place to start:   By getting a handle […]